How Branding since Covid-19 has changed

How Branding since Covid-19 has changed

by | Jul 27, 2020 | Digital Marketing

Branding since Covid-19

With branding since Covid-19, everyone is going through a reset. While some changes may be temporary, this reset is likely to alter what it means to be part of a society and community. Some things will never be the same again as we see the new normal.

One of the clearest trends to have emerged from the Covid-19 pandemic is that consumers have changed their shopping habits, with leading high street retailers including Sainsbury’s suggesting that radical shifts in buying behaviour may prove to be permanent. As for the effects of COVID‑19 on brand strategies going forward, most organizations are currently focused on tweaking and developing messaging that’s sensitive to the times, although radical marketing pivots are not quite so widespread yet. To date, the focus has primarily been on purchasing channhttps://www.smartsheet.com/free-creative-brief-templatesels – with data demonstrating a rapid shift towards online shopping platforms and an increased willingness among shoppers to trial reduced contact solutions such as Sainsbury’s SmartShop and Target’s Drive Up.

Branding since Covid-19: Reconsider your brand values. 

These are good times to revisit and examine the defined value for your brand. Especially if we bear in mind that we’re faced with new circumstances that highlight what’s truly important to each of us as consumers. This will cause a major shift in our priorities and therefore our attitude as consumers.

  • Do we have a clear view of who we are as a brand, and who we want to be in the future?
  • Can we use our brand proposition to build a story that makes us different from others?
  • Is it credible because it reflects who we are?
  • Is it relevant to our stakeholders?
  • Are our customers concerned about the quality of our product, or are they more interested in the good it can do for us and our environment?

Branding since Covid-19: COVID‑19 on brand strategies

As for the effects of COVID‑19 on brand strategies going forward, most organizations are currently focused on tweaking and developing messaging that’s sensitive to the times, although radical marketing pivots are not quite so widespread yet. Before taking a deep dive into the results, here are our key takeaways:

  • 57% of those surveyed believe COVID‑19 will have a lasting impact on their brand/marketing efforts, but it won’t be transformative
  • 36% of respondents have actually increased their output of marketing campaigns since the COVID‑19 outbreak
  • More than half of those surveyed feel that the need to work remotely has only had a “small impact” or “no impact at all” on team productivity
  • The lack of knowledge sharing and content collaboration was rated as the biggest challenge for teams working remotely
  • 1 in 2 brand professionals see the development of new messaging, content and campaigns in response to COVID‑19 as their highest branding-related priorityAgainst the backdrop of so much uncertainty, brands no longer have the luxury of engaging in lengthy multi-million-pound product development and marketing cycles. Instead, they need to adopt a faster, test and learn-based approach. Here are six top tips for how brands will need to evolve their models to respond to this seismic shift:

Generate solutions, not just campaigns

 In previous months’ brands have been quick to empathize and inspire us in times of crisis. But that will not be enough anymore. It is easy to do campaigns but unless they bring solutions to consumer’s problems in these changed times, they would be lost in a whiff. Zomato in India said ‘Stay Home’ but they didn’t just end there. They started delivery of groceries and will soon launch contactless dining in light of the scenario. 

Brands need to think about ways in which non-traditional partnerships might help them counter Covid-19 challenges. Snacks are an adjacent sector to takeaway, for example, so maybe there is an argument for piggybacking their delivery network to get products into the home (get a pizza and chocolate from Just Eat at the same time). Retailers like Aldi are selling food parcels that contain 22 products online. Brands should be exploring whether it makes sense for them to be in that bundle or, linking back to the bulk purchasing point, whether they have sufficient products of their own to make up a direct to consumer parcel (think Unilever, P&G).

How can Estio Training help with your Branding

To learn more about how Estio can support your business with developing your Video & Imaging, please take a look at our Digital Marketing apprenticeship. To read more industry insights please take a closer look at our articles relating to the Digital Marketing industry.

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Covid-19 Branding Trends | Kaye Putnam

Check out Founder Institute’s 6 successful components to all successful global brand strategies, and shined light on how any type of business can pivot and reposition their brand during Covid-19. 

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COVID 19 – Returning to work

by | Jul 9, 2020 | Uncategorized

COVID 19 – Returning to work

Whether you thrive on working in an energetic and collaborative workplace day in or day out or you prefer the peace and quiet of working from home, going back to work in an office setting after some time away can be overwhelming. It can be easy to slip into a slower pace of life during lockdown and many people are probably out of sync with their usual routine. With COVID 19 – Returning to work, Trying to figure out how things have changed since you’ve been away can be quite a process. Plus you have to deal with the stress of getting used to a totally different work environment. 

Many people feel confused, worried and apprehensive about going back to the workplace. Organisations will be considering a range of adjustments to the way work is done, to comply with government recommendations. These adjustments will depend on your job and your individual circumstances. Everyone’s situation is unique. However, as you approach your return to work, there are some general principles that will give you the best chance of getting back to work and staying mentally healthy over the coming months.

COVID 19 – Returning to work: The basics of staying safe

Most of you will know the general precautions of keeping safe from the virus but heres a recap to keep in mind when return.

1. Wash your hands frequently;
2. Avoid touching your eyes, nose or mouth;
3. Avoid eating raw meat and unnecessary contact with wild animals (even if it’s a cute bunny);
4. Avoid close contact with anyone with flu-like symptoms;
5. If you develop a fever, cough, or difficulty breathing, seek medical care early;
6. Take particular precaution while travelling.

COVID 19 – Returning to work: Prepare for the new normal

It is important to realise that your office or workplace may not function in the same way before you went on furlough. There will be new procedures and policies to follow in order to keep you, your colleagues and customers safe. There may also be some physical changes to your working environment such as desk moves, screens and posters in place.

COVID 19 – Returning to work: Third parties/customers.

Assess the risks around third parties entering the workplace, and remember you have an obligation to ensure their health and safety too. In a retail environment, should customers be asked to hand-sanitise on entry? In the office environment, are third-party in-person meetings really needed? Will there be agreed protocols around this (e.g. hygiene requirements, travel suggestions, no hand-shaking)? Consider appropriate protocols for deliveries and collections.

COVID 19 – Returning to work: First aiders/fire marshals.

If your building is to reopen, is there a requirement for appropriately trained first-aid and fire marshals to be present? It might be advisable to arrange online training for staff now, to ensure adequate cover and thereby compliance. Does the building or facilities manager always need to be there?

COVID 19 – Returning to work: Have a return-to-work conversation with your line manager

This is a chance to identify your work priorities and raise any concerns or questions that you have. Things don’t always come out right first time, so if you have something important you want to talk about, try practicing the conversation with a friend, colleague or family member. This will give you the best chance of getting your thoughts across.

 

Take things one step at a time

The way we all work is likely to keep changing in the coming weeks so we will need to keep adjusting. Don’t expect everything to quickly return to normal. We have a long journey ahead. We may not be able to go back to our old ways of working for some time – and if we are lucky, this could give us an opportunity to do things differently, and better. Look out for yourself, look out for others and take each day and week at a time. For more tips visit Totality services advice page on going back to work here.

The Coronavirus Explained & What You Should Do!

To find out more about how Coronavirus (COVID-9) please watch the video provided below.

In December 2019 the Chinese authorities notified the world that a virus was spreading through their communities. In the following months it spread to other countries, with cases doubling within days. This virus is the “Severe acute respiratory syndrome-related coronavirus 2”, that causes the disease called COVID19, and that everyone simply calls Coronavirus. What actually happens when it infects a human and what should we all do?

Get in touch!

To find out more about how Estio Training can support you with developing the very best Digital Apprentices, complete this form to arrange contact with one of our representitives.

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Skull Candy’s new trackable wireless earbuds

Skull Candy’s new trackable wireless earbuds

by | May 27, 2020 | Emerging Tech

Skullcandy’s trackable wireless earbuds

Many true wireless earbuds now let you “find” them by either playing a sound (if they’re powered on, out of their case, and nearby) or pulling up the location where they were last paired to your phone. But what if you could track your earbuds even when they’re powered down? That’s the appeal that has led an increasing number of brands to build Tile’s tracking technology into their devices — including laptops, suitcases, and headphones from Bose and Sennheiser — and now Skullycandy is joining in. 

Headphone company Skullcandy and device tracking pioneer Tile have partnered to help make sure that users don’t lose their headphones anymore. Skullcandy is embedding Tile’s tracking technology into three new headsets, bringing its range of trackable headphones up to five devices. Tile is known for its small tracking tags that users can slot into their wallets or attach to their keychains. Then you connect that device to an app and you can track it.

Trackable wireless earbuds – A first for wireless earbuds

This is the very first time we have actually seen Tile’s technology in true wireless buds. Skullcandy states you can track the earbuds also when they remain in the billing situation, and also the earbuds are engineered so that each earbud acts as an individual Tile and therefore can be found individually.

The new Skullcandy earbuds differ in vogue: the Push Ultras have malleable ear hooks for optimum security. They have actually likewise obtained similar physical controls on each earbud, whereas the Indy Fuel and also Indy Evo have an extending stem and also rely upon touch controls. The least pricey of the lot, the Sesh Evos, include one of the most refined layout however absence wireless billing and also have the fastest overall battery life. According to Skullcandy, either earbud can be made use of on its own in mono setting. That’s true of all 4 new versions.

Trackable wireless earbuds – One size fits most

While most modern earbuds use a true in-ear design coupled with a range of ear tip sizes to accommodate different kinds of ears, the Vert is pod-style, designed to sit in the small pocket of cartilage just outside your ear canal. If you’ve never had a problem with Apple’s EarPods or AirPods, you should find them comfortable even for long sessions. However, some people just won’t be able to find a good fit. Check out the new earbuds here.

 

The Coronavirus Explained & What You Should Do!

To find out more about how Coronavirus (COVID-9) please watch the video provided below.

In December 2019 the Chinese authorities notified the world that a virus was spreading through their communities. In the following months it spread to other countries, with cases doubling within days. This virus is the “Severe acute respiratory syndrome-related coronavirus 2”, that causes the disease called COVID19, and that everyone simply calls Coronavirus. What actually happens when it infects a human and what should we all do?

Get in touch!

To find out more about how Estio Training can support you with developing the very best Digital Apprentices, complete this form to arrange contact with one of our representitives.

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Updates in Microsoft Teams

Updates in Microsoft Teams

by | May 27, 2020 | Emerging Tech

Updates in Microsoft Teams

Microsoft plans to roll out an updated meeting experience, which will enable users to have conversations and calls in separate Windows during Teams meetings. In a Microsoft 365 Roadmap document, Microsoft confirmed that these updates in Microsoft teams is now timed for roll out beginning in June.

Five new features are coming to users shortly. The first is “background effects”, the ability to customise your background from a selection of Microsoft-provided images. There is no reference in the announcement to using your own background images though one user reckons they have worked it out by putting a custom image in a special uploads folder hidden in AppData.

Microsoft Teams Updates – Multi-window experiences

Microsoft is working on a new experience for its Microsoft Teams collaboration platform. Multi-window experiences are coming to Teams meetings and calling. Users will have the ability to pop out meetings and calling into separate windows to help them optimize their workflow. These experiences can be turned on directly within Teams for PC and Mac clients.

As voice and video chat has come increasingly important in the experience, Microsoft is working on a way to make multi-tasking easier while in a video conference or call. According to the Microsoft Teams roadmap, Microsoft is working on a new Multi-Window Meetings and Calling experience. Users will be able to pop out meetings and calling into separate windows to help them optimize their workflow. The feature will be coming to the Mac and Windows platform and is expected sometime in June.

Microsoft Teams Updates – Pin meeting controls such as mute, video and others to the top of your screen.

Microsoft says that the upcoming Teams update will allow you to pin meeting controls such as mute, video, chat, leave, and others to the top of your screen. With this change, the Redmond giant aims to ensure that the meeting and call controls never block the underlying content.

Besides the new meeting controls, Microsoft has also announced that “this new experience will also include recently announced features such as 3×3 video, and custom backgrounds.

Microsoft Teams Updates – The retirement of Skype for Business

After July 31, 2021, Microsoft will be retiring Skype for Business will no longer be accessible. Between now and then, however, Skype for Business Online users will continue to use the service as usual and can continue to add new users, Microsoft’s blog post says. Starting Sept. 1, 2019, however, all new Office 365 customers will be onboarded to Teams and won’t have the option of selecting Skype for Business Online instead.

“Skype (consumer), Skype for Business Server, and Skype on-premises customers will not be affected by the retirement of the Skype for Business Online service.

Current Skype for Business Online customers with existing Office 365 tenants will experience no change in the service up to its retirement date and may continue adding new users as needed. But starting September 1, 2019, all new Office 365 customers will be onboarded directly to Teams.” – Microsoft Office

 

How Can We Make a Smooth Transition Towards Microsoft Teams Adoption?

There’s a lot that goes into transitioning users to Microsoft Teams, but it’s far from impossible; you just need to be prepared. Microsoft itself is offering assistance in several ways, including a guide, free training sessions, and FastTrack onboarding assistance.

The Coronavirus Explained & What You Should Do!

To find out more about how Coronavirus (COVID-9) please watch the video provided below.

In December 2019 the Chinese authorities notified the world that a virus was spreading through their communities. In the following months it spread to other countries, with cases doubling within days. This virus is the “Severe acute respiratory syndrome-related coronavirus 2”, that causes the disease called COVID19, and that everyone simply calls Coronavirus. What actually happens when it infects a human and what should we all do?

Get in touch!

To find out more about how Estio Training can support you with developing the very best Digital Apprentices, complete this form to arrange contact with one of our representitives.

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Apple’s iOS 13.5 Covid 19 support update

Apple’s iOS 13.5 Covid 19 support update

by | May 26, 2020 | Emerging Tech

iOS 13.5 Covid 19 update – Apple’s iOS 13.5 and Covid 19

Apple on Wednesday released iOS 13.5 and iPadOS 13.5. The update includes bug fixes, improvements, and, perhaps most notably, changes to how Face ID works when iPhone owners are wearing a face mask, along with the COVID-19 contact tracing feature. 

iOS 13.5 Covid 19 update – what’s New in iOS 13

In a rare move of cooperation, Apple and Google have developed a new system for tracking the spread of COVID-19. These new APIs will be available for both Apple’s iOS platform and Google’s Android platform. Leading into the expected June debut of iOS 14, Apple has been testing what was expected to be the final beta version of iOS 13 — previously numbered “13.4.5.” Today, the company is changing up the beta cycle with the release of iOS 13.5, a revised version that includes the coronavirus exposure notification system it co-developed with Google.

This new API will allow users to opt in or out at will. On iOS, Apple has added a new option under Settings to give the user full control over this.

Once enabled, it will use Bluetooth to track potential exposure to COVID-19, as confirmed by public health organisations. The phone will record instances of when it has been in contact with other users’ phones for an extended period of time. If a person is then diagnosed with COVID-19, the public health organisations can inform other people who may have been in contact with the infected person.

Location information and personal information is not shared or collected. It is completely anonymous.

 Apple is working on an “AirTag” that will compete with products like Tile. This offers up Bluetooth tracking for items like keys, wallets and cameras. AirTags will integrate into the Find My app and will take advantage of offline tracking capabilities. There’s no word on when AirTags will launch. Keeps your eyes peeled for these new items.

iOS 13.5 Covid 19 update – Exposure Notification API – How does it work?

The device will use Bluetooth to ping the device’s current RPID out to any nearby devices, at least once every five minutes. The device will also generate new RPIDs every ten to 20 minutes for security.

Each device will record all temporary exposure keys it has generated, and log all the RPIDs it has come into contact with from other devices over the past two weeks.

If a user learns they have been infected, they can grant the public health organisation permission to publicly share their temporary exposure keys from the last two weeks. As mentioned, the health organisation needs to verify the user is actually infected before the keys are shared.

Once shared, the keys are known as ‘Diagnosis Keys’. These keys are stored in a public registry and will be available to everyone who uses the app.

Each diagnosis key contains all the information needed to regenerate the RPIDs associated with that user. So, the app can use this public registry to compare the RPIDs a user has been in contact with against the confirmed list of people infected with COVID-19. If a match is found, the user gets a notification of the potential risk. To read the basics of the new iOS check out Hype Beast’s article here.

 

 

WWDC

iOS 13.5 is now out to everyone on iOS 13 supported devices including, iPhone, iPad, and iPod touch. iOS 13.5 brings new features for contact tracing, FaceID, FaceTime, Music, fixes to mail and more. In this video I cover all the new features, updates, and fixes that come with iOS 13.5 and go over battery life and Performance. If you were wondering if you should install iOS 13, now is the time.

Apple Fan? Or Not?

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The Coronavirus Explained & What You Should Do!

To find out more about how Coronavirus (COVID-9) please watch the video provided below.

In December 2019 the Chinese authorities notified the world that a virus was spreading through their communities. In the following months it spread to other countries, with cases doubling within days. This virus is the “Severe acute respiratory syndrome-related coronavirus 2”, that causes the disease called COVID19, and that everyone simply calls Coronavirus. What actually happens when it infects a human and what should we all do?

Get in touch!

To find out more about how Estio Training can support you with developing the very best Digital Apprentices, complete this form to arrange contact with one of our representitives.

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