Level 3 – Digital Marketer
From the fundamentals of Marketing,
learners will evaluate the strengths and weaknesses in each of the major social media platforms. Learn how to schedule posts, update and content..
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Discover Industry Skills
Learn Competitive Research
We all have competitors, and if you’re like the average company, you’re keeping tabs on at least 5 to 7 competitors at any given time.
Competitive research can help you understand your brand’s probability of profit in a given market, as well as what the roadblocks to victory will be.
Most of the time, content marketing falls into the creative scope, in the form of blog posts, social media posts, and videos. The content might be created and promoted by the brand itself, or it might be something created by someone else in the industry who created relevant and relatable content worth sharing with their own followers..
By knowing the search queries for a specific article or post, you’ll be able to gain insights into how your target audience finds the post and what other keyword can be relevant for you to target.
All of these metrics put together, indicate one simple but important thing: whether your audience likes your content or not. Learn more in this free course.
PPC, or Pay Per Click advertising, is exactly what it sounds like. It is a form of advertising where the advertiser pays for each click through to their website.
The cost of each click will vary depending on a number of factors, which you look at in this great course about pay per click.
Search engines created advanced algorithms that analyse hundreds of factors for each website – both on and off the website. The algorithms are constantly updated and adjusted to ensure that search results are the best they can be. This free course will guide you through understanding how search engines can boost your marketing ventures.
In this course you will learn how to use the Organic Research section. It will help you to perform competitive research and to find the gaps in your competitors’ strategies.
This knowledge you can use to create a better campaign and outperform your competition.
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Course Details
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Apprenticeship Detail
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