Pen Testing as a Service (PTaaS) What you need to know

Pen Testing as a Service (PTaaS) What you need to know

PTaaS and types to look out for

Pen Testing as a Service (PTaaS) is a cloud service that provides information technology (IT) professionals with the resources they need to conduct and act upon point-in-time and continuous penetration tests. The goal of PTaaS is to help organizations build successful vulnerability management programs that can find, prioritize and remediate security threats quickly and efficiently.  PTaaS is well-suited for organizations of any size. Most platforms are very flexible and can accommodate everything from a full testing program to custom reporting features for customers whose regulatory requirements pose heavy compliance burdens. Pen Testing as a Service should not be confused with cloud pen testing. PTaaS is a delivery platform, while cloud pen testing seeks to identify security gaps in a specific cloud infrastructure.

 

Pen Testing (PTaaS) – Penetration Testing on Wireless Networks:

In this type of testing, all wireless devices that are used by an enterprise such as laptops, notebooks, smartphones, etc. are tested. This type of testing helps in finding vulnerabilities of admin credentials, wireless protocols, and wireless access points.

 

Pen Testing (PTaaS) – Physical Penetration Testing:

This type of penetration testing is practiced in order to stop the unauthorized control or access on the physical components such as sensors, cameras, motion detectors, etc.

 

Pen Testing (PTaaS) – Application Penetration Testing:

This testing practice discovers the security threats and weak points in a web application. It is the process that simulates the app from attacks by monitoring the systems and firewalls.

 

Pen Testing (PTaaS) – Uncovering the Risks

 

Experienced penetration testers knows how to exploit your network to uncover the real high-risk vulnerabilities and can fully explain each risk, not the one who simply finds the highest number of vulnerabilities. Finding vulnerabilities, opening additional doors, and fixing them all will cost you much less than adding secure layer upon layer in an attempt to cover or hide networks or components susceptible to attacks.

When it comes to quality and security priorities, a penetration test is not a place to skimp: spend the money upfront with the right people, rather than having a breach and paying for it with company reputation and, ultimately, profits. Check out more hidden costs of pen testers from Tech Beacon here.

 

Pen Testing (PTaaS) – Social Engineering Test:

This testing practice will help an enterprise to find the threat actors who are trying to lure the employees with the methods of manipulation or influence for achieving control over system and enterprise’s sensitive data.

 

Pen Testing (PTaaS) – Network Penetration Testing:

In this testing method, the vulnerabilities and weaknesses in network infrastructure are identified. This method performs a thorough examination on several software packages such as MySQL, File transfer protocol, SQL server, Secure Shell (SSH), etc.

 

Pen Testing (PTaaS) – Denial of Service (DoS) testing:

This method of testing is performed in both ways, i.e. using automated tools and manual methods. And, the different types of Dos tests are classified as flooding attacks and software exploits. The DoS formats can occur in various formats such as half-open SYN attack, resource overload, flood attacks, etc.

Pen Testing (PTaaS) – Pen-tester is likely to make use of the standard hacking tools to check for vulnerabilities. However, various challenges are involved with the traditional pen testing model, which is the reason, companies are moving towards the new Pen Testing as a Service model comprising of data, technology, and talent to eliminate the security challenges for modern applications. This methodology applies a SaaS security platform to pen testing to boost workflow efficiencies.

 

How can Estio Training help with your Software Testing & Cyber Security

To learn more about how Estio can support your business with developing Software Tester or Cyber Security Technologist skills, please take a look at our  Software Tester & Cyber Security Technologist apprenticeship. To read more industry insights please take a closer look at our articles relating to the Software Tester & Cyber Security Technology industry

The Coronavirus Explained & What You Should Do!

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In December 2019 the Chinese authorities notified the world that a virus was spreading through their communities. In the following months it spread to other countries, with cases doubling within days. This virus is the “Severe acute respiratory syndrome-related coronavirus 2”, that causes the disease called COVID19, and that everyone simply calls Coronavirus. What actually happens when it infects a human and what should we all do?

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Top Branding Trends Businesses Should Follow in 2020

Top Branding Trends Businesses Should Follow in 2020

Branding Trends in 2020

Branding trends are being approached differently in 2020. Intense competition and constant technological innovation has changed the concept of branding forever. Today, it reaches far beyond mere visual differentiation. 2020 is the perfect opportunity to refresh and refine your branding. People are still the reason for brand success. How you treat them, how you help them succeed, how they trust you in a world awash with data and privacy issues. These all matter greatly. A solid branding is what will set your company apart from the rest. This is why many companies put a great deal of effort into coming up with a catchy brand name, designing their logo, and planning color schemes.

Branding Trends – Heavy yet simple fonts

Apparel, branding, logos, and headlines — in all these cases, heavy yet straightforward works. Less is more with these branding trends.The purpose of this stylistic choice is to create an impact on your audience engagement in your branding and the words of your graphic design can only go so far if they’re not visually grabbing the attention of your customers. It’s easier to go for what we know works already rather than experimenting on fonts that can put your branding at risk.

Branding Trends – Influencer Marketing

Influencer marketing has been popular for some time, and this trend shows no signs of slowing. As much as half the population appears to depend on recommendations from influencers when making purchases. According to a TEDx Talk by Rachel David, influencers play a big part in modern brand marketing strategies. If you can get the right influencer, you no longer have to worry about reaching audiences that are interested in your niche. These people have already established themselves as an authority in their field and have an army of followers and engaged audiences.

Branding Trends – Digital Presence

Streamlining your digital presence is critical in 2020. Your customers need to easily find you and know you are an established business. The accessibility of the internet has paved the way for an always-on social media culture. This consequently transformed sites like Facebook, YouTube, Pinterest, Twitter, and Instagram into prime spots for building your brand. This is why it comes as no surprise that 90% of organizations leverage social media for brand awareness.

Branding Trends – Personalised Brand Experience

The truth of the matter is, it’s difficult for customers to trust brands. They feel like most companies are simply out to get their money. If you want them to do business with you, you must humanize your brand. To create customer loyalty, you need to provide an exceptional customer experience. This goes beyond giving perks or gifts. It has to be something that differentiates you from your competitors.  In 2020, customer experience is expected to overtake product and price as a differentiator. Attaching a personality to your brand is one of the most tried and tested brand marketing trends of all time. After all, just as people have multifaceted personalities, so should your company.

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Branding Trends – Visual Content

Brands should already be using visuals in all aspects of marketing. It’s time to get serious with not only visually appealing social posts, videos and blog posts – but need to now look at visual search as well. According to HubSpot, branded images can yield 67% more attention than advertisements and other promotional content. This can be attributed to the fact that this type of visual content aims to promote your brand without the risk of overt advertising.

Branding Trends – Interactive Content

Marketers should explore ways that they can interact with their audiences in meaningful and fun ways. The social networks are making it easy for us. Social networks such as Instagram and Twitter offer easy to use features for polling, voting and curation. Marketers can get really creative with campaigns that have an interactive focus from day one.Check out Brafton for the best interactive brand content of last year here.

How can Estio Training help with your Video & Imaging

To learn more about how Estio can support your business with developing your Video & Imaging, please take a look at our Digital Marketing apprenticeship. To read more industry insights please take a closer look at our articles relating to the Digital Marketing industry.

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2020 Branding Trends | Kaye Putnam

Check out Kaye Putnam’s biggest creative Branding trends in 2020 in the video below and check out here brand personality quiz here.

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How secure is your stored Cloud Data?

How secure is your stored Cloud Data?

Cloud data Storage in 2020

Cloud computing is an internet based computing where virtual shared servers provide software, infrastructure, platform, and other resources and hosting them to customers on a pay-as-you use basis. Cloud vendors make much of storage redundancy, but it takes more than multiple copies to protect data. With the majority of businesses in 2020 using cloud storage these days, it’s so easy to set up and use and it’s a great way to keep your data safe. We’re going to take a closer look at how secure your data really is in the cloud.

Cloud data Storage – Cloud data encryption

To keep data secure, the front line of defense for any cloud system is encryption. Encryption methods utilize complex algorithms to conceal cloud-protected information. To decipher encrypted files, would-be hackers would need the encryption key. Although encrypted information is not 100% uncrackable, decryption requires a huge amount of computer processing power, forensic software, and a lot of time. Learn about Delottie’s Cloud Storage Need to Know here. Fortunately, most storage services will encrypt the data while it’s traveling back and forth, making it impossible to read even if someone captures the files. If your cloud storage works through a Web app, look for “https” instead of “http” in front of the URL in your browser’s address bar. That extra “s” indicates the form is using secure HTTP. If you have a standalone cloud storage app installed on your computer, check to be sure that app uses some type of encryption for its Internet exchanges. Check out AgileIT’s tips on securing and encrypting Cloud Data here.

Cloud data Storage – Content Control

Most cloud storage vendors allow you to share your data with others by generating links to folders or files or by sending a collaboration invitation to others. With that being said, one of the main benefits of using cloud storage is that you get to share with others while restricting and controlling your shared content.

Cloud data Storage – Hybrid storage

While using a mixture of on premise and cloud storage increases productivity, it also makes managing the security of the data stored across multiple environments very challenging. According to recent research, 56% of SMBs say that it’s difficult managing the security of data living in hybrid infrastructures. Learn about Tech Target’s take on Hybrid Storage here.

Pricing on the new iPhone could start at $399 and will probably hold the same price tag of £399 in the UK. Despite the “iPhone SE 2” name this device is likely to be more similar to an iPhone 8. Rumours suggest the new 4.7-inch iPhone will be launching during the first half of 2020.

APIs and storage gateways

Some enterprises use cloud storage APIs or storage gateways to help them migrate their data onto the cloud. These tools act as a middleman between the user and the storage provider. They may help your workers access and manage the data on your cloud, but an insecure API or gateway might cause a lot of damage to your data. If you want or need to use a storage API or gateway, make sure you choose one that has reputable security features. Have a look at Amazon’s information on API here.

How can Estio Training help with your Software Testing & Cyber Security

To learn more about how Estio can support your business with developing Software Tester or Cyber Security Technologist skills, please take a look at our & Cyber Security Technologist apprenticeship. To read more industry insights please take a closer look at our articles relating to the Cyber Security Technology industry,

 

 

 

Learn more about cloud storage focusing on Reasons for using the cloud and Web apps from GCFLearnFree in the video below.

The Coronavirus Explained & What You Should Do!

To find out more about how Coronavirus (COVID-9) please watch the video provided below.

In December 2019 the Chinese authorities notified the world that a virus was spreading through their communities. In the following months it spread to other countries, with cases doubling within days. This virus is the “Severe acute respiratory syndrome-related coronavirus 2”, that causes the disease called COVID19, and that everyone simply calls Coronavirus. What actually happens when it infects a human and what should we all do?

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Top Photography Trends in 2020

Top Photography Trends in 2020

Photography Trends in 2020

Technology has been a boon for the photography business for decades, and this is something that’s been getting steadily faster in recent years. This has been true across every niche, with product photography being no exception The advancement of technology has resulted in a variety of photography trends becoming increasingly more prominent. These aren’t the only trends that have started to impact the industry, however, as consumer demands have affected how a product photographer does business.

Photography Trends – Minimalist photography

Minimalist photography is quickly growing in popularity with many photographers, and it’s easy to see why. In today’s visually-saturated world, the simplistic style of minimalist photography offers visually-soothing results – with plenty of breathing room. Minimalism provides a refreshing visual break from the constant flood of information, and visual noise that we face every day. Check out some examples of Minimalist Photography here.

Photography Trends –Photographing Age Diversity

Cultural and body diversity are becoming important and relevant topics in today’s world. Age diversity is no different. More and more people are starting to include people of all ages in the workplace.

This trend says that someone who’s not considered young is still relevant and important in the workplace. You can symbolize this by photographing people of all ages in various workplaces. Photograph them together with young people, so that this photography trend is clear in your work. Check out Shutterstocks top Diversity Photographers and there take on the style here.

Photography Trends – DLSR Is Becoming a Niche

DSLR cameras were one of the biggest trends affecting the industry for years after they were first released. This was because they offered quite a significant number of benefits when using them. In recent years they have seen a reduction in popularity. This has been driven by the increase in smartphone use across the world. While these devices initially had cameras that were of a low quality, this has changed steadily. Learn about Shutterstock’s pros and cons of DSLR Photography here

Photography Trends – Colour Management

One of 2020 photography trends is abiding the rules of color management. For several decades, shooters have been actively discussing orange and teal split toning. This color combination hasn’t lost its appeal even nowadays, but the way photographers treat them is a bit different. Check out VeiwSonic’s guide to Colour Management Photography here.

Photography Trends – 360-Degree Photography

360-degree photography has become increasingly popular across the majority of social media platforms. While many initially dismissed this as a flash in the pan, it hasn’t diminished in popularity as much as they had thought, and is being integrated into many large eCommerce websites such as amazon. Check out The Digital Photography introduction into 360 Photography here.

While this shouldn’t affect smaller products, it may begin having an impact on larger ones. This should be especially true with the likes of buildings and premises.

Photographing people protesting for a better future

Human rights have long been an important topic in the world. Now, they’re more relevant than ever. Human rights can involve politics, cultural changes, gender equality, and much more. These are all issues that clients want to see in the photography industry more often. Check out Shutterstock’s Six Photographers on How to Take Iconic Photos of Protests here.

How can Estio Training help with your Video & Imaging

To learn more about how Estio can support your business with developing your Video & Imaging, please take a look at our Digital Marketing apprenticeship. To read more industry insights please take a closer look at our articles relating to the Digital Marketing industry.

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2020 Creative Trends | Shutterstock

Check out Shutterstock’s biggest creative Photography trends in 2020 as well as, digital art, footage, and music in the video below.

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Stakeholder Engagement trends to watch

Stakeholder Engagement trends to watch

The Future of Stakeholder Engagement

Technology and Big Data have bridged much of the divide between corporations and their stakeholders. Political vacuums are foisting CEOs and brands into leadership roles all around the world. Our report offers corporate leaders a detailed peek ahead, with specific stake holder engagement strategies to meet the risks + opportunities of corporate stewardship head-on through 2020 and beyond.

Stakeholder Engagement – Local conflicts gaining global platforms

Hyper-transparency means that community disputes can be amplified to win worldwide prominence.
“Local conflicts serve as mirrors for global trends. The ways they ignite, unfold, persist, and are resolved reflect shifts in great powers’ relations, the intensity of their competition, and the breadth of regional actors’ ambitions. They highlight issues with which the international system is obsessed and those toward which it is indifferent.” – Robert Malley at Crisis Group.

Stakeholder Engagement – Political and social risk converging

Political risk assessment is very important for any foreign organization that wants to make investments internationally. Political risks are the problems that can be faced by foreign investors due to the changes that can happen in the host country’s government policies, rules, laws and regulations. Check out Forbes post on Global Risk Outlook: Whither Political Risk In 2020 here.

Stakeholder Engagement – Business and human rights

The growing reach and impact of business enterprises have given rise to a debate about the roles and responsibilities of such actors with regard to human rights, and have led to the placement of business and human rights on the UN agenda. Neither legal compliance nor standard risk management tools are sufficient for companies who wish to survive and thrive in the new era. Rather, resilient companies will focus on core values, leadership and a more inclusive approach to business. Check out The UN Guiding Principles and how it applies to you and your buisness.

 

How can Estio Training help with your Business Analysis

To learn more about how Estio can support your business with developing Business Analysis skills, please take a look at our Business Analysis apprenticeship. To read more industry insights please take a closer look at our articles relating to the Business Analysis industry.

Top 10 Programming Languages In 2020 | Best Programming Languages To Learn In 2020 | Edureka

To find out more about the top programming languages this year, Please watch the video below.
This video will introduce you to the most trending programming languages which you must learn to succeed in 2020. These programming languages are predicted to create a market shift and open up a huge number of job opportunities in 2020.

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