Want your content to go viral? Who doesn’t! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialisation – “Content, Advertising & Social IMC” – you will learn how marketers are successfully navigating today’s media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing.

• Social Media Marketing
• Social Media
• Marketing Strategy
• A/B Testing