The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

• Assessment Of: Why digital analytics?
• How to measure Custom Campaigns
• Audience reports
• Understanding full reports
• Google Analytics setupData Collection and Processing
• Google Analytics data collection
• Creating a measurement plan
• Setting Up Data Collection and Configuration
• Set up advanced filters on views
• Create your own Custom Metrics
• Advanced Analysis Tools and Techniques
• Analyze data with Custom Reports
• Advanced Marketing Tools