This course provides business leaders with a baseline understanding of Data Science and Big Data. Specifically, it addresses: illustrative examples of Data Science and Big Data Analytics in three industry verticals, deriving business value from Big Data, characteristics of Big Data, and key elements to consider for driving the change toward Big Data projects.

• Discuss examples of Big Data analytics in several vertical markets.
• Articulate the business value and benefits of Big Data.
• Distinguish between the techniques for Business Intelligence and Data Science.
• Define Big Data and identify the main catalysts of Big Data.